The new workplace environment: it’s increasingly sophisticated, economically uncertain, and focuses on personal accountability for performance results.

The ability to project a sense of strength and control is what distinguishes star players. Their ability to maintain critical professional competencies and convey a robust professional presence is key to their career and personal success.

You can assess your own personal presence with these tough questions:

  • Do my actions add to every team or work environment I join?
  • Are my contributions meaningful?

Your answers are your brand promise:

  • Does my brand promise relate directly to my career direction?
  • Do others see the same professional presence that I try to project?
  • Are there gaps in my intended professional presence and how others perceive it?
  • How can I close those gaps?

People with the most impact on their workplace, and their own careers, intentionally close the gap between their intended and actual professional presence.